Convergence and the Ad Dollar

Stewart Yerton’s piece for the Oregonian is both well-researched and brisk. The paragraphs could send you spiraling outward (as it did me) to dreams of convergences to come. No more squeaking by on book reports based on only “the movie’s-worth” of research; The Matrix demands consumption of both the movie and the video game to get the complete story. But who’s complaining in that demographic? So blogs are the rage today. Tomorrow, reading will be so yesterday. Why read when you can get the sports drink? How about the New York Times Review of Books in your car’s heads-up display? Maybe a chapter from your car’s owner’s manual in your morning paper? Breakfast cereal with OnStar? “Mister Smith, this is Bettylou with Daimler-Chryler Marshmellow Crunch. Paramedics should be arriving shortly. Hang in there!” Sorry if I’m a little unfocused here. Sorry if this went nowhere. I was just thinking about newspapers.