by danielbpatton | Feb 18, 2010 | Uncategorized
Last night I attended the Atlanta Content Strategy (ACS) meeting, and heard four industry heavyweights discuss the (re)evaluation of web sites as publications. Entitled The Day 2 Problem: A Tour of Editorial Strategy, the program focused specifically on ways your...
by danielbpatton | Feb 17, 2010 | Uncategorized
When information overload started off, it created the same sorts of difficulties as sensory overload: Info overload was a psychological syndrome in which we lose our ability to act rationally…But that’s not how we think about information overload now, even...
by danielbpatton | Feb 11, 2010 | #B2BSales, #ContentStrategy
[Note: This is the second of a two-part series on Sales Knowledge Management. Read part 1] SKM and the Sales Manager Sales Management is responsible for annual, quarterly and monthly metrics, account, sales, revenue, and profitability goals—not to mention the...
by danielbpatton | Feb 10, 2010 | #B2BSales, #ContentStrategy
Today many company’s are making significant efforts toward sales effectiveness—goals are clearly communicated, the methodology is defined, recruiting and ongoing education of reps is stronger than ever, support teams are in place for lead generation and incubation—and...