A Discussion of “The Day 2 Problem” at Atlanta Content Strategy

Last night I attended the Atlanta Content Strategy (ACS) meeting, and heard four industry heavyweights discuss the (re)evaluation of web sites as publications. Entitled The Day 2 Problem: A Tour of Editorial Strategy, the program focused specifically on ways your organization’s Content Strategists (or those approximately titled and serving the role) can “reboot” the web team’s style guide and editorial calendar in the service of improved consistency, greater relevancy, and more effective brand preservation post-launch.

My takeaway? Positioning a site as a “complex adaptive system” may win some points with the CIO, but to get true investment and sponsorship in its continued longevity, you’re better-served today using newspaper and magazine metaphors with the executive suite. Pictured (l-r): Jeffrey MacIntyre (@jeffmacintyre, Predicate, A List Apart), Richard Sheffield (@richardlol, UPS, Blog, Bible), Tracy Wilson (@tracyvwilson, howstuffworks) and Susan Robinson (CDC).