Daniel Brent Patton

Product Content Strategy & UX Writing

In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk” based on user ratings. How do you rate it? “Jaw-dropping”? “Unconvincing”? Or just plain “Funny”? (Recorded at TEDActive 2010, February 2010 in Palm Springs, CA. Duration: 5:59)

http://video.ted.com/assets/player/swf/EmbedPlayer.swf