Daniel Brent Patton

Product Content Strategy & UX Writing

Here’s another fine argument for tackling your top corporate objectives through a managed strategy for your sales people, processes, content, and technology — the four pillars of Sales Enablement.

In succinct and attractive slides, Hellman provides no-nonsense support for the people/process/content/technology approaches to cost-reduction, turnover, onboarding, improved customer relationships, and other “tactical realities” all enterprise sales organizations face.

Finally, she ties these elements together into the results equation in a manner that is direct and quite compelling.

Ask a dozen sales leaders (or vendors in the space, for that matter) just what their definition of sales enablement is. Chances are you’ll hear platitudes around two, maybe three of the four pillars. But neglect any and you hamstring your ultimate effectiveness.

In these volatile and disruptive times, a managed sales enablement approach — of people, processes, content, and technology — is no longer optional.