Daniel Brent Patton

Product Content Strategy & UX Writing

Sharon Little’s notes from a recent SalesCraft event featuring Joe Galvin of Sirius Decisions via The Savo Group blog. Details the specific target areas of a 1.0 program (leadership, communications, technology, onboarding, methodology, etc.) versus a 2.0 one (specialization, line management buy-in, content strategy, mobility, video, etc.). Well worth further exploration.