As an organization grows, the value that an automated, contextual expertise location technology grows. This is made possible through a powerful synergy between social analytics and business intelligence – identifying experts based on their activity history related to content contribution activities. This enables platforms to serve relevant business connections to users on a silver platter. No complex explanation needs to be provided to end users, as the functionality is baked into an existing user experience.
John Brunswick discusses the justification and quantifiable value of “Ubiquitous, contextual expertise location aligned with user’s daily activities” and helps make the case for mature social media in the enterprise.