Forrester’s Santucci on the updated sales enablement definition — and why it’s important

Aug 30, 10 2:02 PM
Author Categories Uncategorized Tags

Sales enablement is a strategic, ongoing process that
equips all client-facing employees with the ability to consistently and
systematically have a valuable conversation with the right set of customer
stakeholders at each stage of the customer’s problem-solving life cycle to
optimize the return of investment of the selling system.

via blogs.forrester.com

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