Daniel Brent Patton

Product Content Strategy & UX Writing

Because a web application generally depends on the user to do something, it
is especially important that the language and labeling be clear, concise,
considerate of its audience and, if possible, even dynamic with the ability to
potentially serve up different kinds of information and assistance depending on
a user’s level or familiarity with the product. It’s also important that this
content be tested vigorously and revised against data found by analyzing user
behaviors.

Critical in the enterprise environment, as Intranet 2.0 continues to blur the line between JJG’s “software interface vs. hypertext system” duality.