Daniel Brent Patton

Product Content Strategy & UX Writing

As social networks increasingly dominate communications in private lives, businesses of all sizes — from tiny start-ups to midsize companies like Nikon to behemoths like Dell [DELL 
16.01 
 
0.07 
(+0.44%)

 
]
— are adopting them for the workplace

Fluff piece mostly, with two unforgivable oversights: 1. the social inroads Microsoft is making with SharePoint 2010 and Lync, and 2. the true value prop of Chatter — status updates from your data(!!). On the plus side, lists several additional staid and conventional players jumping into the game (Symantec?), and its good to see CNBC and NYT jumping onboard. Bloomberg can’t really monopolize enterprise social coverage, can it?