Social media is now a growing component of enterprise communication and collaboration, with the latest Frost and Sullivan data from this year showing that out of 200 C-level execs, sixty-nine percent were closely tracking “social media, placing it ahead of telepresence, VoIP, shared team spaces, soft phones, and even unified communications and unified messaging.” Half of the respondents say social media is already used within their organization, and 41 percent are using the technology personally.
This is driving areas of the organization responsible for unified communication, document management, the intranet, and even workflow and business intelligence to address the influx of social media into their respective business functions as vendors add the capabilities and end users increasingly expect or even demand them.
Well done piece detailing specific issues corporate IT departments must grapple with as social computing pushes in on them from every angle.