Jive Study Unveils Social Business is Top Executive Strategic Imperative

PALO ALTO, Calif., June 29, 2011 /PRNewswire/ — Jive Software today announced the results of a new study of 902 U.S.-based knowledge workers that was conducted by Penn Schoen Berland and commissioned by Jive. The study revealed that Social Business is increasingly perceived as a strategic executive imperative in the enterprise. Seventy-eight percent of the executives surveyed recognized that having a social strategy is critical to the future success of their businesses.

No surprises here.

Finding #1: Social Business Is a Top Executive Strategic Imperative

Finding #2: App Stores Are Gaining Traction in the Enterprise

Finding #3: Email Usage Is Growing but Is Not Solving Communication Challenge

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