Salesforce Chatter uses familiar features like profiles, status updates, and feeds, and allows users to subscribe to a variety of objects within Salesforce CRM such as opportunities, accounts, contacts or customer service cases. In addition, users can follow documents such as sales presentations and create private groups for specific topics like marketing campaigns, all helping to ensure alignment across every department through better collaboration.
Some respondent stats (circa Sept 2010):
- 38% suffer from information overload at work, trending worse
- 46% overall usie social media at work every day; 56% for respondents in their early twenties and two thirds for those just entering the job market.
- 74% of respondents under 35 get business benefit from social media; (down to 52% of 35 and older)