Category Archives: #sap

Brand

This Writer’s 2012 New Years Blogging Resolutions

Picture of shampaige

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I’ve begun to feel a convergence lately—of tools and motivation, of desire and actual potentials toward reality, of wherewithal and professional and personal need, of hubris and humility. I ain’t all that good at this social media thing—and I need to be. And so I’ve determined to more directly invoke my editorial calendar and focus on the task at hand: writing productivity. Continue reading

Video: ‪Collaborate on sales opportunities with SAP StreamWork and SAP CRM [YouTube]

Here’s SAP‘s take on collaborative selling using activity streams and the SAP CRM application. One can extrapolate a user of multiple suite tools using the StreamWork application to stay current on events occuring across his personal portfolio of accountability.

At the same time, real communication is occuring, outcomes are being reported upward, and realtime analytics are available around the effectiveness of the tool and users.

Where there is technical inefficiency or human latency in the system, just-in-time learning modules can be dropped into the stream, targeting the impacted audiences.

Social Selling

Rick Mathieson 2-parter SAP interim CMO Jonathan Becher on poor CMO Twitter repping, “Death of Digital”, and solomo strategy

Becher

Audio capture’s a bit choppy and doesn’t mention Becher’s blog (http://bit.ly/rijlpW) for better or worse or better. Good content, though, about a huge enterprise player’s efforts to stay relevant in a dynamic marketspace.