Tag Archives: #ContentStrategy

Brand

This Writer’s 2012 New Years Blogging Resolutions

Picture of shampaige

Image via Wikipedia

I’ve begun to feel a convergence lately—of tools and motivation, of desire and actual potentials toward reality, of wherewithal and professional and personal need, of hubris and humility. I ain’t all that good at this social media thing—and I need to be. And so I’ve determined to more directly invoke my editorial calendar and focus on the task at hand: writing productivity. Continue reading

#contentstrategy reads from @BillIves @collabguy @hjarche @marisacp51 @sggottlieb @tacanderson

Overcoming Information Overload on the Web: Part 3: Organic Semantics
from Ives, Bill [Portals and KM] by Bill Ives @BillIves

Information Quality Management (IQM): Assessing Your IQM Practice
from BitPipe: Content and Knowledge Management

Have you modeled your content effectively?
from Content Here by seth @sggottlieb

Content Strategy: How to Diversify Your Content
from CMSWire.com by Marisa Peacock @marisacp51

The Social Media Strategists Power Tools [Consumption]
from New Comm Biz by Tac Anderson @tacanderson

SharePoint Adoption Trends and Takeaways
from KMWorld WhitePapers

Defining Collaboration – 5. Collaboration Scenarios as a Way of Classifying Collaboration Technology
from Sampson, Michael (on Collaboration) by Michael Sampson @collabguy

Frictionless learning
from Jarche, Harold by Harold Jarche @hjarche

SharePoint governance: Information architecture’s role
from KMWorld Popular Stories

Enterprise Social Technology – Review
from Jarche, Harold by Harold Jarche @hjarche

Pamela Dominguez on “Components of High-Quality Blog Posts” via Six Revisions #blogging

Today, almost everyone wants to share his or her thoughts on the web. And
with so many easy ways of blogging brought to us by services like Posterous and Tumblr, why not do it,
right?

Nevertheless, we shouldn’t go around ranting uncontrollably about random
stuff on the web. If we really want to share something interesting with the
community of our choice, we should, at the minimum, project professionalism and
trustworthiness and emphasize accuracy and quality of the writings we put on the
internet.

Whether you’re maintaining a personal blog, starting up a design
blog
, or managing and updating your company’s official blog, the fundamental
tips and strategies discussed in this article will ensure that all of your posts
will be professional, high-quality, and awesome to read.

A Thorough and highly-readable overview of what separates compelling blog posts from the mediocre.

Includes:

Developing Your Idea and Post Title

Creating a Powerful Introduction

Using Research and Secondary Sources

Providing Interesting Personal Insights

Structuring Your Blog Posts for Readability

Using Images

Using Quotes

Citing Related Resources

Quality Control

Further Reading

Robin Good’s definitive overview of real-tme content curation

Content curation is one of the most disruptive forces to have emerged in the last twelve months and one that will continue to expand its reach and influence in the coming years. Content curation, and with it, all of the infinite number of other curation sub-niches (video, news, social, products, data, etc.) will see a true blooming of applications, tools and services that will further enable individuals and organizations to create high-value content collections, digests, and newsradars of all kinds.

Thorough overview of curation principles and positioning for content professionals. Topics include:

Part 1: Why we need it

Part 2: Aggregation is not curation

Part 3: Types and real-world examples

Part 4: Process, key tasks, workflow

Part 5: The curator attributes and skills

Part 6: The tools universe

Part 7: Business applications and trends

Content curation and value: The business of context

Content curation: Why is the content curator the key emerging online editorial role of the future?

Online news content and distribution strategies: Content curation and user syndication are next

Online content curation: The key to building visibility, authority and value

Dan Brown’s “Letter to a Content Strategist” #contentstrategy

Content strategists are designers, just like I am. And like me, the
information architect, the “stuff” content strategists design is somewhat more
abstract, somewhat less defined than a couple million pixels. But, aside from
the composition of content, content strategists haven’t (to my satisfaction
anyway) defined what it is they design, what’s the output of their work.

UX Designer Dan Brown delivers his Cairo speech, respectfully submitting just what he needs from these new-fangled Content Strategists, and just what he’s willing to offer in return.

This is an excellent contribution to the evolving definition of the CS discipline.

The Format is the Message – SharePoint Expert Blog

The story here isn’t that much of our virtual office park bonding is over menial, repetitive looping. It’s that we’re loopy. We’re there at the behest of the machinery. Reformatting as the basis for knowledge work crosses the line from using information to being used. And this is no cuddly humanist call to arms. There is no Luddite rejection. I’m not channeling Amish friendship bread. This is the thornier question of whether we’re better off freed of the mental labor that a well-run SharePoint farm is meant to eat for lunch, or, whether we’re happier rekeying the same tables into our siloed data fortesses

Get past the Dennis Miller-ish eyeball kicks in the first sections, and some interesting questions are posed here.

Forrester, KMWorld, and the evolving Content & Collaboration (C&C) function #contentstrategy

Putting the right people in place to lead content and collaboration (C&C)
initiatives for enterprises and government agencies is a growing imperative. The
skills mix required to deliver and to scale up enterprisewide workplace
solutions—like enterprise social tools, infrastructure for engaging Web
experiences and content management—is changing. Raw technology skills are of
lesser importance than in the past; instead, today’s content and collaboration
professional needs to be able to influence stakeholders across IT, legal,
communications, marketing and human resources.

In partnership with KMWorld, Forrester Research recently surveyed more than 200
professionals engaged in those initiatives. Their goal—supporting anywhere,
anytime access to information and expertise—remains unchanged. But the people
making those objectives happen are now highly compensated managers leading
cross-functional teams, particularly in sectors like technology and
telecommunications, financial services, government and business/professional
services.

A very nice encapsulation of what my career has evolved into. Mentions diversity of job titles and official roles in our ranks (a sign of immaturity overall, I’m certain), a broad cross-secton of industry application, where companies are investing, how much salary we tend to make and associated project responsibilities, barriers to success, and future direction. Of note: “Among other changes, Forrester believes the role of the C&C professionals will: organize and invest according to the industry they serve; focus less on technology, and more on people, process and change; orchestrate the interests of multiple functions; and take a greater role in mobilizing the enterprise.