Tag Archives: #ContentStrategy

Shane Gibson’s Social Media Calendar — the Blog, the Podcast, the Template!

There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the long term. A goal, great content, and community engagement are not enough to succeed using social media as a marketer, sales person or entrepreneur. We also need to ensure that we are consistent in our approach, message and community involvement.

Shane Gibson is a speaker and writer of some renown in the world of social media and sales. This piece covers a simple, ironically low-tech, calendar for team social media coverage.

Using Google Analytics with SharePoint (MOSS 2007)

There’s some good information out there about how to set this up, but I
wanted to clarify a few points in the hope of saving others some time.

The basic steps are:

  1. Obtain the Fully Qualified Domain Name (FQDN) for your MOSS site.

  2. Create your Google Analytics account (see detail below). FYI, You don’t need
    to pass any authentication in order to track hits to your site.

  3. Add the GA tracking code to your site’s master page within the HTML tags,
    which will allow you to analyze all the sub-pages, not just the home
    page.

Sadalit Van Buren presents a nice overview and addresses a couple gotchas. Comments are also very useful.

On Erin Kissane’s ‘Content & Curation: An Epic Poem’

To people who aren’t already neck-deep in things like enterprise content strategy and document management, digital curation may seem intimidatingly technical or unwieldy. But until we routinely leave our clients and projects with a solid understanding of long-term publishing and content management costs, needs, and processes, we’re glossing over a really important part of content strategy.

We all have our rocks, out from under which we climb periodically to see what others are thinking, to hear what others are saying, to taste the soundwaves bouncing from those we admire around these internets. Erin got this way by reading too much. Spend too much time at Incisive.nu and you will too (read too much, that is, at the expense of your slightly-more-mundane approach to this Content Strategist’s life).

I just came off a bit of oral surgery — no really! — and found this extended piece on the content curation art/science downright refreshing. Damn near forgot my icebag.

Jim Gemmell, co-author of “Total Recall” has just redefined for me just what ‘What are you doing?’ means

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My thoughts turn to the Alzheimer’s patient. The system would have to record not just the “stuff” of his life, but his emotional response to it as well. It would need an invisible interface — voice recognition maybe to respond to inquiries — and a nearly instantaneous method of communicating back meaningful context. Otherwise he’s Guy Pearce in tats.

Hopefully we’re closer to beating Alzheimer’s than we are to ubiquitous tech-enabled recollection. Hopefully this is academic. (And by the way, Gemmell’s section on MyHealthBits — and Shirky’s popularization of ideas around crowdsourced health records, for that matter — will get us much of the way there.)

Secondly, I wonder about the convergence of the Total Recall to come with the Total Access that’s already with us. The potential for interconnectedness between anyone’s and everyone’s lifestreams and the only-slightly-more-objective data cache of unfolding history — in the palm of your hand no less — is, well, paralyzing.

So what are you doing?

8 Major Trends That Will Change ECM in the Coming Years – Digital Landfill

Enterprise content management is already composed of a complex, broad set of ideas and technologies – over the next 5 years, a convergence of trends across multiple software categories will have a massive impact on this space.

Aaron Levie outlines the trends that will most impact the direction of the ECM market. These include the efficiencies of cloud computing, mobile productivity, expanded definitions of “content”, the integration potential of open API’s, ever more powerful search capability, increased collaboration functionality, social-ready features (and their contribution to folksonomy, I would think), and intelligent data mining.