Tag Archives: enterprise 2.0

Brand

This Writer’s 2012 New Years Blogging Resolutions

Picture of shampaige

Image via Wikipedia

I’ve begun to feel a convergence lately—of tools and motivation, of desire and actual potentials toward reality, of wherewithal and professional and personal need, of hubris and humility. I ain’t all that good at this social media thing—and I need to be. And so I’ve determined to more directly invoke my editorial calendar and focus on the task at hand: writing productivity. Continue reading

Social Business

Robert Brandson keeping retiring boomer expertise: an e20 no-brainer, but more good ammo for the pitch

A McKinsey Quarterly survey in 2007 found that the Baby Boomer generation is “the best-educated, most highly skilled aging workforce in U.S. history.” Though they’re “only” about 40% of the workforce, they comprise more than half of all managers and almost half of all professionals, like doctors and lawyers.

Many are preparing to leave – and American leadership isn’t prepared to lose them. To paraphrase one-time presidential contender Ross Perot, that “giant sucking sound” being heard across the business landscape is the vacuum of combined knowledge locked up in the heads of millions of baby boomers heading off into retirement.

Brands offers seven steps:

– Establish and share rules of and rationales for engagement

– Scan the personnel landscape

– Set up a database or system for collecting information

– Create a home for – and invite – nuanced info

– Build bridges early on

– Host events to bring people together

– Use social media and online tools

– Make knowledge sharing a continual, perpetual habit, not a one-time act

The innovation here, from my perspectivie, is the introduction of the knowledge retention as a massive chunk of the knowledge workforce (by and large, those at the top) begin to take their bows.

It’s not enough to say, “I’ll take my company social once these old folks are out of the way.” By then maybe you’ll have budget and tools and a slew of millennials microblogging the day away. But by then you’ve lost a lot of know-how.

Find the one old guy or gal resisting social tools and knowledge management, and you’ll likely have found the one who’s experiences and insights could most benefit the knowledge pool.

Video: ‪Collaborate on sales opportunities with SAP StreamWork and SAP CRM [YouTube]

Here’s SAP‘s take on collaborative selling using activity streams and the SAP CRM application. One can extrapolate a user of multiple suite tools using the StreamWork application to stay current on events occuring across his personal portfolio of accountability.

At the same time, real communication is occuring, outcomes are being reported upward, and realtime analytics are available around the effectiveness of the tool and users.

Where there is technical inefficiency or human latency in the system, just-in-time learning modules can be dropped into the stream, targeting the impacted audiences.

Social Business

John Hagel defines the “Big Shift” in a series of from-to contrasts leading to e2.0 value structures

Given the magnitude, depth and far-reaching impact of the Big Shift, succinctness is a challenge.  At the highest level, we would characterize the Big Shift as moving from a world of push to a world of pull.  In other words, given the growing uncertainty in the world around us, we must master a new set of techniques required to access, attract and accumulate resources to unleash peer based learning in far more flexible ways than conventional push programs permit.

Hagel’s principles:

– From knowledge stocks to knowledge flows

– From knowledge transfer to knowledge creation

– From explicit knowledge to tacit knowledge

– From transactions to relationships.

– From zero sum to positive sum mindsets

– From push programs to pull platforms

– From institutions driven by scalable efficiency to institutions driven by scalable peer learning

– From stable environments to dynamic environments

Many of these are contextualized restatements of the idea of Flattening.

@dhinchcliffe on the Open Work concept: what it is, how it’s transformative, and how to get started in your organization.

One of the interesting side effects of the pervasiveness of technology today is that work in general is becoming so digital that it sometimes completely disappears from sight. By this I mean it’s trapped within our e-mail systems, IT systems, Web applications, SaaS, cloud services, document management tools, and so on. Thus the hard work we put into creating knowledge often isn’t as collaborative, sharable, or discoverable as it should be.

Another fantastic thought piece from the man stealing my best work before I have the chance to articulate it in my own mind.

And while there are plenty of E2.0 catch-phrases floating around out there, the concept of open work and the graphic accompanying Hinchcliffe’s post are simple enough for the most jaded to wrap their minds around.

Of course appropriate technology and governance are still essential components (I maintain that individual acts of sharing, like recycling, must be easier for the actor than the old ways).

@robpreston on the hazards of soft language in enterprise social pitches [InformationWeek]

Part of the reason social networking tools still aren’t mainstream at most organizations is because Enterprise 2.0 is still considered more of a “movement” than a business imperative. The movement’s evangelists employ the kumbaya language of community engagement rather than the more precise language of increasing sales, slashing costs, and reducing customer complaints. They yearn to empower employees, crowdsource ideas, facilitate storytelling, nurture advocacy, and unleash passion. It sometimes feels like an episode of Dr. Phil.

Points to an E2.0 keynote and other writings in support of hard business objectives for enterprise social initiatives. If you can’t speak to specific performance metrics and bottom line improvements, you’re unlikely to get buy-in or budget either.

Oracle WebCenter Focuses on the Complete Customer Experience

…Oracle is committed to helping customers deliver engaging experiences to their customers. Whether that’s Internal experiences that span Enterprise Applications, Intranets and Team spaces (enterprise collaboration), or External customer experiences, you can do it with Oracle WebCenter.

Looks like an integrated suite of social marketing, intenal collaboration, and back-end integration,

Add to Salesforce.com (Chatter), SAP (Streamwork), and Epicor’s as-yet-unnamed social solution.