Tag Archives: Forrester Research

Social Selling

Forrester’s Santucci on the updated sales enablement definition — and why it’s important

Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.

via blogs.forrester.com