Your company is stuck in old ways of thinking—old tools, old processes, old top-down control, etc. You want to introduce social enterprise concepts to help your company better collaborate internally and communicate with its customers. You see the changes from the consumer web coming into the business realm and you know you can help your company stay relevant in this new world. Maybe you’ve even put some time on the calendar to make your case. But where to begin?
I’ve begun to feel a convergence lately—of tools and motivation, of desire and actual potentials toward reality, of wherewithal and professional and personal need, of hubris and humility. I ain’t all that good at this social media thing—and I need to be. And so I’ve determined to more directly invoke my editorial calendar and focus on the task at hand: writing productivity. Continue reading
What End-Users want is to solve a problem, or increase efficiency of a common task. Not only that, they want to solve it without spending time on the solution. Even technical end-users don’t want to waste more brain cells then they have to on technology. Why? Because it’s not their job. We are all spread thin with our day jobs, so adding just one more thing unrelated to core duties is very frustrating.
On the other hand, IT is paid to handle complexity, the more complex the better. IT puts the technology pieces together, and makes things work. Once they build something, their job is to maintain the status quo until a new approach arrives. Not only that, within IT are specialties, those who are great with hardware, those who are great with a particular software package, and those who are great with network security. The more proprietary the technology, the more specialized the admin, the more security. At least for now…
Love this. And the comment thread is brilliant as well. Especially Daniel O’Leary’s “If you were starting a new business today, would you go out and buy servers and hire an IT guy, or would you go all cloud?”
I love this piece by Dion Hinchcliffe. He’s required reading. The descriptions of each strategy are concise, authoritative, and linked. I do not see here, though, a concept I’ve been thinking a lot about lately: specifically the use of internal social efforts as a breeding ground for external habits. I believe that by growing a social culture internally, you can prepare your employees to participate more effectively in the social world on behalf of your company — thus extending social R&D, marketing, sales, service, and general brand management into the social space. Continue reading