by danielbpatton | Jan 18, 2012 | #B2BMarketing, #B2BSales, #SocBiz, salesforce.com
Your company is stuck in old ways of thinking—old tools, old processes, old top-down control, etc. You want to introduce social enterprise concepts to help your company better collaborate internally and communicate with its customers. You see the changes from the...
by danielbpatton | Dec 21, 2011 | #aboutme, #brand
My blogging resolutions heading into 2012. Hint: I wasn’t ready for the fame.
by danielbpatton | Sep 9, 2011 | #SocBiz
What End-Users want is to solve a problem, or increase efficiency of a common task. Not only that, they want to solve it without spending time on the solution. Even technical end-users don’t want to waste more brain cells then they have to on technology. ...
by danielbpatton | Aug 26, 2011 | #B2BMarketing, #B2BSales, #SocBiz
I love this piece by Dion Hinchcliffe. He’s required reading. The descriptions of each strategy are concise, authoritative, and linked. I do not see here, though, a concept I’ve been thinking a lot about lately: specifically the use of internal social...