Tag Archives: Twitter

Social Selling

Rick Mathieson 2-parter SAP interim CMO Jonathan Becher on poor CMO Twitter repping, “Death of Digital”, and solomo strategy

Becher

Audio capture’s a bit choppy and doesn’t mention Becher’s blog (http://bit.ly/rijlpW) for better or worse or better. Good content, though, about a huge enterprise player’s efforts to stay relevant in a dynamic marketspace.

Brand

The Google Profile, Google+ and my own personal brand

google plus

google plus (Photo credit: Sean MacEntee)

With the advent of Google+ and the new-prominance of my Google Profile within the tool, I figured it was time to give it a makeover to more truly reflect who I am today. I’ll be updating the language to highlight current assignments, projects, skills, obsessions. And who knows, maybe I’ll actually put into practice the grandaddy of all web writing principles — brevity.

The exercise will drive massaged Twitter and LinkedIn profiles as well, and perhaps even a few existential ruminations. Here’s one: In the rush to write off the social phenomenon as petty, narcissistic, and now-obsessed, perhaps we could all benefit from a meditative and brutally sincere approach to personal profile management. Done well, it could prove a centering ritual, and further motivate us to live and work up to our own hype.

So much for brevity…

Meantime, here’s the old Google Profile language for posterity’s sake:

I am a business writer first and a sales and marketing professional second.

My current focus is in the area of front-end business-to-business (B2B) sales operations—specifically on equipping reps in the field with the best possible materials to meet the requirements of their customers’ buying process. Sales document optimization is an outcomes-based process after all—and an outlet for my skills in information design and desktop publishing. But the area I find most gratifying is also the one in which I find sales organizations in the greatest need. It’s Sales Knowledge Management, it’s a technological and cultural enigma, and it’s a singular joy for a worker of my temperament.

Sales Knowledge Management is a systematic approach to collecting, synthesizing, and sharing critical corporate, market, and product insights throughout the sales team, and broadening the availability of that knowledge into multiple contexts—from sales letters and e-mail to proposals to online customer portals. With enhanced access to knowledge and easy-to-use assembly tools, reps can spend less time finding answers and creating materials—and spend more time selling. (For a more detailed discussion of SKM roles in B2B selling organizations, refer to my post on the Roles of Sales Knowledge Management.)

The contents of my blog are my own thoughts and observations—codified and organized to help me better think through problems, remember solutions, and maybe even help others experiencing the same issues in their work and their lives. I am interested in the phenomenon known as enterprise content management, and the structured communication processes necessary to move knowledge between producers and consumers.

While I understand that any discussion of knowledge management must go above and beyond technology, my training and background often compel me toward the tools and methods used by those involved in content creation and management. I’m influenced by Shaun Slattery’s work on Textual Coordination. (For my take, see my post Toward a Technological Repertoire in Mediated Writing.) Similarly, I’m intrigued by the use and benefits of social media and user-generated content in a professional environment—the so-named Enterprise 2.0 movement.

From time-to-time, I’ll post items I find interesting from my iPod, from around the internet, around town, or around the house I share with the best wife, two sons, and dog a guy could ask for.