by danielbpatton | Jan 18, 2012 | #B2BMarketing, #B2BSales, #SocBiz, salesforce.com
Your company is stuck in old ways of thinking—old tools, old processes, old top-down control, etc. You want to introduce social enterprise concepts to help your company better collaborate internally and communicate with its customers. You see the changes from the...
by danielbpatton | Aug 26, 2011 | #B2BMarketing, #B2BSales, #SocBiz
I love this piece by Dion Hinchcliffe. He’s required reading. The descriptions of each strategy are concise, authoritative, and linked. I do not see here, though, a concept I’ve been thinking a lot about lately: specifically the use of internal social...
by danielbpatton | Aug 25, 2011 | #B2BMarketing, #SFDC, #SocBiz
Salesforce Chatter uses familiar features like profiles, status updates, and feeds, and allows users to subscribe to a variety of objects within Salesforce CRM such as opportunities, accounts, contacts or customer service cases. In addition, users can follow documents...
by danielbpatton | Aug 10, 2011 | #B2BMarketing, #B2BSales, #sap
via mathieson.typepad.com Audio capture’s a bit choppy and doesn’t mention Becher’s blog (http://bit.ly/rijlpW) for better or worse or better. Good content, though, about a huge enterprise player’s efforts to stay relevant in a dynamic...
by danielbpatton | Jul 13, 2011 | #B2BMarketing, Uncategorized
…Oracle is committed to helping customers deliver engaging experiences to their customers. Whether that’s Internal experiences that span Enterprise Applications, Intranets and Team spaces (enterprise collaboration), or External customer experiences, you...