by danielbpatton | Jan 18, 2012 | #B2BMarketing, #B2BSales, #SocBiz, salesforce.com
Your company is stuck in old ways of thinking—old tools, old processes, old top-down control, etc. You want to introduce social enterprise concepts to help your company better collaborate internally and communicate with its customers. You see the changes from the...
by danielbpatton | Aug 26, 2011 | #B2BMarketing, #B2BSales, #SocBiz
I love this piece by Dion Hinchcliffe. He’s required reading. The descriptions of each strategy are concise, authoritative, and linked. I do not see here, though, a concept I’ve been thinking a lot about lately: specifically the use of internal social...
by danielbpatton | Aug 10, 2011 | #B2BMarketing, #B2BSales, #sap
via mathieson.typepad.com Audio capture’s a bit choppy and doesn’t mention Becher’s blog (http://bit.ly/rijlpW) for better or worse or better. Good content, though, about a huge enterprise player’s efforts to stay relevant in a dynamic...
by danielbpatton | Sep 25, 2010 | #B2BSales
Gerhard Gschwandtner talks with Deborah Dumaine of Better Communications about the importance of good writing for sales success. The usual suspects are all here: Don’t make it all about your company Use a style that matches the recipient Don’t use texting...
by danielbpatton | Aug 30, 2010 | #B2BSales
Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving...
by danielbpatton | Aug 9, 2010 | #B2BSales
Sharon Little’s notes from a recent SalesCraft event featuring Joe Galvin of Sirius Decisions via The Savo Group blog. Details the specific target areas of a 1.0 program (leadership, communications, technology, onboarding, methodology, etc.) versus a 2.0 one...