by danielbpatton | Jan 18, 2012 | #B2BMarketing, #B2BSales, #SocBiz, salesforce.com
Your company is stuck in old ways of thinking—old tools, old processes, old top-down control, etc. You want to introduce social enterprise concepts to help your company better collaborate internally and communicate with its customers. You see the changes from the...
by danielbpatton | Sep 9, 2011 | #SocBiz
What End-Users want is to solve a problem, or increase efficiency of a common task. Not only that, they want to solve it without spending time on the solution. Even technical end-users don’t want to waste more brain cells then they have to on technology. Why? ...
by danielbpatton | Aug 26, 2011 | #B2BMarketing, #B2BSales, #SocBiz
I love this piece by Dion Hinchcliffe. He’s required reading. The descriptions of each strategy are concise, authoritative, and linked. I do not see here, though, a concept I’ve been thinking a lot about lately: specifically the use of internal social efforts as a...
by danielbpatton | Aug 25, 2011 | #B2BMarketing, #SFDC, #SocBiz
Salesforce Chatter uses familiar features like profiles, status updates, and feeds, and allows users to subscribe to a variety of objects within Salesforce CRM such as opportunities, accounts, contacts or customer service cases. In addition, users can follow documents...
by danielbpatton | Aug 20, 2011 | #SharePoint, #SocBiz
Pure play social software competitors may slight SharePoint for not providing a complete enterprise social media environment, but the product is ubiquitous in corporate computing and SharePoint 2010 added fundamental social media features like richer user profiles and...
by danielbpatton | Aug 15, 2011 | #SocBiz
The truth is, I would LOVE to commit to social media in a significant way, but so far nobody in my organization has stepped forward with a cerebral, strategic, multi-generational, integrated, systematic, and sustainable methodology and roadmap for synergistically...