Daniel Brent Patton

Product Content Strategy & UX Writing

Learning Excellence Hub – Corporate intranet site

Client: Ceridian

Ceridian HCM, Inc. is a provider of human resources software and services with employees in the USA, Canada, Europe, Australia and Mauritius. It is a publicly traded company on the New York Stock Exchange.

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Project Summary

Ceridian’s Learning Excellence team wanted a centralized location on its global corporate intranet to house learning curricula, program materials, and other resources.

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My Responsibilities

User Research
Content Strategy
Information Architecture
Front-end Development
UX Writing
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Timeline

12 weeks start to finish including stakeholder interviews, development cycle, and rollout.
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Interesting Facts

Learning Excellence was an early adopter of SharePoint Hub technology, and the first team to complete content migration and relaunch.

The Process

This project comprised four phases end-to-end, culminating in a relaunch of the team’s digital presence.

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Research

The team gathered data from surveys, interviews, and third-party benchmarks to identify key themes for improvement.

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Architect

I evaluated existing content and gaps—along with platform opportunities and constraints—and developed the information architecture plans.

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Design

I designed and developed the Hub site based on final approved plan.

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Relate

The team launched the new site globally, relating the Learning Story and displaying it prominently onsite.

Researching the Problem

The team surveyed over 100 users and interviewed over 30 managers, from multiple roles, and correlated findings with CSAT data and other benchmarks.

Among other findings, we learned users were frustrated with siloed learning approaches and platforms.

Architecting the Information Space

I led the effort to reconcile and consolidate directories of existing learning content, identify and fill gaps, and bucket it in response to user needs.

I documented content strategy and site structure to balance needs against the capabilities and constraints of Ceridian’s target SharePoint Online platform.

Designing and Developing the Site

I built the site using SharePoint Online and related tools in the Office 365 suite for embedded interactivity (video, forms, surveys, etc.).

I created content libraries with categorization and tagging fields, and migrated approximately 500 documents, images, videos, and pages – each optimized for filtered display and user search.

I trained user flows for instructors, web content creators and learning administrators, managers requesting training for their teams, and individuals looking to grow their personal skill sets.

I defined security to provide for private areas for team planning, collaboration, and artifact storage.

Relating the New Learning Excellence Story

With the new site deployed, the Learning Excellence team prominently displays its “story” responding to research findings, and inviting users into the new experience.

Additionally, with this use case Ceridian is introducing the SharePoint Hub concept to its global audiences.

Sample interviews immediately following rollout revealed positive responses to the navigation of learning content, and increased clarity around learning processes overall.

Ceridian intends to perform regular quantitative and qualitative analyses to drive further site refinements in the context of continuous learning culture improvement.

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