by danielbpatton | Dec 21, 2011 | #aboutme, #brand
My blogging resolutions heading into 2012. Hint: I wasn’t ready for the fame.
by danielbpatton | Sep 25, 2010 | #B2BSales
Gerhard Gschwandtner talks with Deborah Dumaine of Better Communications about the importance of good writing for sales success. The usual suspects are all here: Don’t make it all about your company Use a style that matches the recipient Don’t use texting...
by danielbpatton | Dec 1, 2009 | Uncategorized
Neil Perlin, from “Perfect vs. Good Enough”—Writing Quality in the Online Age: I got a call from a dot-com looking for a “content provider.” It was the first time I’d ever heard that title so I laughed and said, “So...
by danielbpatton | Dec 17, 2008 | Uncategorized
I continually marvel at just how intrusive ‘luck following the prepared’ can be. I’m trying to work over here! Anyway, just in time to fortify my current research diet into Content Strategy, in Whaddya Call It?, Don DePalma makes valid arguments...
by danielbpatton | Oct 31, 2008 | Uncategorized
Jakob Nielsen’s Alertbox reports finding “a 9 percent improvement in the usability of ‘About Us’ information on Websites over the past five years, but companies and organizations are largely still unable to explain what they do in a single...