Immediacy vs. Perfectionism in Corporate Blogging

Cluetrain’s David Weinberger, in conversation with Fast Company:

In part, you have to be willing to write really badly. That’s part of the deal; you have to willing to publish things, to make things public, pretty much as soon as you’ve written them. The deal with the reader is that the reader gives you preemptive forgiveness for the bad writing, for errors. That’s the only way this social transaction can go forward. And many people — not just in business, but especially in business, where documents are your avatar — are reluctant to expose writing that’s suboptimal.

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