Daniel Brent Patton

Product Content Strategy & UX Writing

The Sales Enablement Numbers Game

Steve Diamond over at Oracle delivers a whiteboard (thanks BNET) that speaks to the dollar impacts of some fairly straightforward Sales 2.0 initiatives—CRM for 360° opportunity management, a meritocratic email campaigning environment, pricing analytics, and (my...

Why is the Stovepiping Plague still with Us?

In “Total Knowledge Management: Bringing Structure to the Unstructured” Jay Weir (now back at Open Text) wrote in KM World more than 5 years ago: Today, many organizations are managing each stage of the content lifecycle independently, with disparate...

Reentering the Market

Sometimes we design our own new year’s resolutions and sometimes they’re gifts. Is it coincidence this traditional time for taking stock immediately follows the most intense period of giving our culture’s calendar has to offer? Today marks the...