The potential overall impact of enterprise social computing (aka Enterprise 2.0) is significant for most organizations, at least in the medium term. The business functions that are likely to be affected and transformed by these new social business models (and its associated delivery model, SaaS) includes general purpose communication and collaboration, product development, customer relationship management, marketing, operations, and business productivity solutions. And certainly, ad hoc use and early adopters have already being doing this for years, but as we’ll see, many Enterprise 2.0 technologies are only now becoming a reality. What then, are the areas to watch and build competency in this year?
Community management tools: SharePoint’s got it.
Open identity: SharePoint’s got it (well, integrates into it).
Microblogging: SharePoint’s got it.
Social CRM: SharePoint’s got it.
Enterprise platforms gaining a social layer: SharePoint’s got it.
Activity streams: SharePoint’s got it.
Social search, analytics, and filtering: SharePoint’s got it.
Enterprise social media workflow: SharePoint’s got it.
Automated compliance monitoring: SharePoint’s got it.
Next-generation unified communication: SharePoint’s got it.
I’m just sayin’…