Interesting piece over at the AIIM Blog about the “evolution” of the knowledge worker through cycles of Web 2.0 adoption and into the realm of collaborative productivity.
According to AIIM research of over 400 businesses, 44% of respondents said that Enterprise Web 2.0 or Enterprise 2.0 technologies are “imperative” or of “significant importance” for their organization. Another 27% of the 400+ respondents positioned Enterprise 2.0 technologies such as RSS, blogs, and wikis to have an average impact on business goals and success. Exposure to technology and tools such as Facebook, iTunes, YouTube, Google, and Wikipedia are raising the bar on user expectations concerning interfaces, collaboration, and content access not only on the web but on the intranet as well.
Are you an “Island of Me” cro-mag? Are you an enlightened “Island of We” spacefarer? What about your team? What about your “tribe” (thanks Seth)? What about the company you work for?
Many companies have made great strides of late—with Blackberries, CRM, SharePoint, and other empowering technologies—towards enabling a more collaborative Sales & Marketing organization. Towards meeting the operative in the field somewhere halfway between the culture of working and the workings of today’s on-demand opt-in and otherwise-hyphenated culture.
It occurs to me that somewhere in our mission should be a commitment to leveraging the technologies we have—and those we can access at little to no cost—toward managed learning, tenure, and relentless customer-focus.