Daniel Brent Patton

Product Content Strategy & UX Writing

The knowledge areas as rated by the 2008 survey participants: (from high to low)

  1. User-centered approach, design
  2. Information architecture (structuring information)
  3. Organizational dynamics
  4. Business and business processes
  5. Tools: e.g. search, content management systems
  6. Technology trends
  7. Needs analysis techniques
  8. Business cases
  9. Finances, return on investment analysis

See how the relative importance of these knowledge areas, and much more, have changed and will continue to change in 2010 by visiting her site.