Workers in small and medium-sized businesses spend half the work day on
“necessary, yet unproductive tasks, including routine communications and
filtering incoming information and correspondence,” says a report from telephony company Fonality and research firm
Webtorials.
So what worker productivity tools are you using in your business? How are you holding the owners of those tools accountable? What are the key metrics (clicks, seconds, dollars, etc.) they’re responsible for impacting?
I’m reviewing this study, and others like it (send ’em my way!!) so I can have my answers ready BEFORE these questions are asked.
Economies of scale are the rage now, aren’t they?
Be it your sales leaders or your nation’s government writ large, the debate around sustainability and growth always comes down to increasing revenue versus reducing spending.
Sure, you can sculpt revenue targets to cover some aribtrary assumed M&A waste figure. You can create individual and team quotas with that little something extra to protect against productivity black holes. Accept them and move on.
But zoom out a level. If there are siloes elsewhere in your organization, sitting on remedy technologies, and stuck in adoption limbo, then you best count those waste figures double against your bottom line.
Or you can take seriously the potential in new technologies and the cultures they’ve bred in forward-thinking organizations. Wean your people off email, find the incremental value and train to it.
In the short term you’ll only increase the margin gap between your revenue and your cost of sales (a very good thing). And in the long term, you’re keeping your exsting staff competitive by virtue of their modern tools skillset AND making your company more attractive to a new generation of workers who view such tools as a given.