Daniel Brent Patton

Product Content Strategy & UX Writing

We need to find a better paradigm to communicate with business users and
decision makers in a way that is much more in tune of their organization. Why is
this important you ask? Why not simply just show the IT department the pie? The
fact is that SharePoint is a business tool. More often than not it’s the
business that will drive the implementation of SharePoint rather than the IT
department.

With most of us coming from a technical background we sometimes miss the mark
in engaging with this core audience that SharePoint will ultimately benefit.
Honestly I keep trying to make sure that I am adjusting my message and content
depending on the audience that I am speaking to. But let’s be honest it’s not
easy!

So here are some of the things that I keep in the back of my mind when I am
talking to organizations about the platform.