Out in the community, my clients and the people I meet ask this question in different ways—for example, “How can I explain SharePoint’s social features to my boss?” or “Management is scared of Facebook and Twitter already…what’s the value of social networking?” As I see it, social networking in SharePoint Server 2010 serves the following functions, each of which varies in importance depending on the scenario and the organization.
Good high-level overview of business implications.