Daniel Brent Patton

Product Content Strategy & UX Writing

It’s not hard to turn on the information spigot within business through deployed technologies, the challenge is in filtering information to expose it to the right people at the right times and guiding intelligent usage for maximum benefit. There’s tactically a strong element of information flow plumbing in order to reroute the way people access and interact with it. If you have too many ‘personal digital lifestyle’ documentors in your organization they may frighten off all the other folks you are guiding towards more efficient ways of working.

Getting people to think as individuals in order to contribute more intelligently to their place of work is a timeless holy grail, and while modern Enterprise 2.0 technologies enable this thinking the herd mentalities and seductive pressures of the narcissitic consumer web can pollute the best of intention.